The EU Packaging and Packaging Waste Regulation (PPWR) isn't just changing rules – it’s redefining the market. While your competitors scramble to adapt, you have a limited window to transform compliance into competitive advantage.
PPWR REGULATION ESSENTIALS: THE NEW REALITY OF PACKAGING
Since February 2025, the packaging landscape has fundamentally changed. Industry leaders are already implementing these critical requirements:
- 70% recyclability by 2030 → rising to 80% by 2038
- 10-35% recycled content required for plastic packaging by 2030
- 15% waste reduction per capita by 2040 (from 2018 baseline)
- Reusable packaging mandates starting at 10% for beverages by 2030, rising to 40% by 2040
- Standardized labeling systems becoming the consumer expectation
WHAT FORWARD-THINKING BRANDS ARE ASKING
How soon should we begin implementing PPWR-compliant packaging?
While full implementation is required by 2030 for recyclability, the phased approach means early adaptations starting in 2026. Companies starting now have a competitive advantage and avoid last-minute compliance challenges.
Can we maintain our current packaging designs while meeting PPWR regulations?
Most traditional packaging will require modifications to meet recyclability and recycled content standards. Husky's expert packaging design and development team can evaluate your specific packaging to identify necessary changes while preserving brand identity and functionality.
How does Husky help ensure consistent quality when using recycled materials?
Our proprietary technologies, including HyPET systems and Advantage+Elite monitoring, compensate for recycled material variability, ensuring consistent production quality even with high percentages of rPET.
What is the return on investment for implementing PPWR-compliant technologies?
While initial investments may be required, producers typically see ROI through material reduction, energy savings, waste minimization, and increased market share. Our experts can perform an operational analysis to provide projections.
How does Husky support the transition process to minimize disruption?
We offer comprehensive support services, including factory planning, installation and set-up, operator training, and production monitoring to ensure smooth transitions with minimal operational impact.
THE HUSKY ADVANTAGE: FROM COMPLIANCE BURDEN TO BUSINESS OPPORTUNITY
Our specialized solutions transform PPWR challenges into strategic opportunities that strengthen your market position:
Circular packaging enablement: From lightweighting to rPET, label-free to mono-material packaging, Husky offers a diverse range of technologies to help you meet PPWR compliance
Advanced rPET processing capability: Husky systems excel at processing high levels of rPET, enabling stable and reliable production for reduced waste and variability
Real-time system and enterprise monitoring: Connected manufacturing solutions reduce the variability risk associated with running higher levels of rPET
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